Technical SEO

My Pro Media does technical SEO audits and fixes for small business websites in Surprise, AZ and across the West Valley. Technical SEO is the foundation everything else depends on: site speed, structure, schema markup, and making sure Google can crawl and understand every page. If that foundation is broken, no amount of content or links fully fixes your rankings.

What does a technical SEO audit check?

• Speed and Core Web Vitals, measured with Lighthouse and Google PageSpeed Insights on mobile and desktop
• Crawlability and indexing: robots.txt, sitemaps, canonical tags, redirects, and pages accidentally blocked or set to noindex
• URL structure: consistent, clean URLs with no redirect chains or trailing-slash conflicts
• Schema markup: LocalBusiness, Service, BreadcrumbList, and FAQPage, built to match your Google Business Profile exactly
• Mobile usability and accessibility: readable text, tap targets, contrast, and heading structure
• Thin and leftover content: placeholder text, demo pages, and duplicate pages that dilute your site
• Internal linking: orphan pages and important pages that get too few links
• AI search readiness: crawler access for AI search tools and a generated llms.txt file

How do you fix what the audit finds?

One fix at a time, verified before and after. Every change is tested on the built site, deployed, and then checked live, so you know it actually worked instead of assuming it did.

What results look like

We run the same process on our own site. After the audit on mypromedia.com in September 2026, mobile performance went from 75 to 92 on Google PageSpeed Insights, and accessibility went from 95 to 100, with SEO and best practices at 100. Not sure where your site stands? Here is how to tell if your website is actually slow.

Do you add review stars to my search results?

No. We do not add self-serving review or rating markup to your own business schema. Google does not show stars for it, and hardcoded ratings go out of date as soon as you get a new review. Your real reviews belong on your Google Business Profile.

Related services

Technical SEO is the foundation for local SEO and GEO and AI search optimization. Every website we build includes it from day one. See all SEO services, or the West Valley cities we serve.