Iowa Brick Fixer
A Des Moines-area tuckpointing and masonry repair company needed a site structured to rank across every city they serve in Central Iowa, not just their home base.
- Client:Iowa Brick Fixer
- Role:Web Design, Local SEO, Service-Area Page Architecture
- Recognition:Live client project
- Year:2025
Iowa Brick Fixer needed more than a homepage. As a tuckpointing and masonry repair company serving Des Moines and seven surrounding Central Iowa cities, they needed a site structure that could rank independently in each market they actually serve.
We built a service-pillar structure (Tuckpointing) with dedicated sub-pages for Ankeny, Des Moines, Norwalk, Johnston, Waukee, West Des Moines, Urbandale, and Clive, each with genuinely distinct, locally-relevant content instead of a templated city swap. The site also includes a full FAQ section addressing real customer questions about tuckpointing, mortar repair, and Iowa’s freeze-thaw climate.
This is the exact local SEO architecture pattern we’re using across our own client work, including this rebuild.
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